CURLS N CLOUDS
Art Direction, Brand Identity,
Packaging, Web design + Development
2023 Onward
Creating rituals of self care, Curls n Clouds is a haircare brand focused on a revolution within ourselves.The brand is on a mission to empower a confident natural product that feels as good as it looks.
Services:
Branding
Art Direction
Web design
Packaging
Credits:
Product Photography:
Michèle Margot
Editorial Photography:
Wieteke Konings
CURLS N CLOUDS
Art Direction, Brand Identity,
Packaging, Web design + Development
Creating rituals of self care, Curls n Clouds is a haircare brand focused on a revolution within ourselves.The brand is on a mission to empower a confident natural product that feels as good as it looks.
Services
Branding
Art Direction
Web design
Packaging
Credits:
Product Photography:
Michèle Margot
Editorial Photography:
Wieteke Konings
Info
We did it all for Curls n Clouds — a dreamy haircare brand focused on a revolution within ourselves. The brand is on a mission to empower a confident natural product that feels as good as it looks
Brand
Refinement
We were asked to completely revamp the brand, visualizing its dreamy feel, one of its core values, into a refined, modern, and cheerful brand. It shouldn't feel child-like, but rather sophisticated and vibrant.
01 / 02
The logo seamlessly aligns with the brand: it's a cloud, the letter 'c', and curls. Additionally, we've created a logomark to expand the branding into a broader design system. It's recognizable and ticks all the boxes right.
02 / 02
The brand identity features two different typefaces that harmonize perfectly together. Jokker is our hero typeface, a sans-serif grotesque font with geometric shapes. Editorial New is a serif typeface that is elegant, refined, and subtle. The brand's color palette is inspired by the scent notes of the product, allowing us to communicate the full experience.
Brand
Recognition
The clouds continue to appear throughout the visual language of the entire identity — from illustrations and image editing to the icon set. The recognizable pattern floats like a cloud, tying everything together.
Packaging
Fully custom packaging that immediately catches the eye. Everything is made from 100% recycled materials and has a soft-touch feel, perfectly aligning with the brand's core values. You'll definitely want these bottles on your shelfie ;)
Recieving the final samples from Spain
Every Product uses the same grid as shown, this way we create harmony and structure with the entire range of products. Dreamy copy that make you excited before use.
Webdesign
WiNKYFACE designed and then developed the website on Shopify to provide a smooth and simple online shopping experience. Here, you'll find products, transparent information about them, and Cloud University: your education blog for all things hair.
WiNKYFACE has also taken charge of the photography, capturing ingredients, products, and other dreamy images.
Socials
A social media strategy has been established to translate the brand onto socials, where visuals are combined with minimal typography to ensure the brand exudes a refined, modern, and clear aesthetic for all its followers.
Photography
WiNKYFACE has also contributed to the brand's photography, capturing products in a dreamy setting where they appear to float among the clouds. These captivating images not only showcase the products but also create a atmosphere, enhancing the brand's visual identity and captivating its audience.
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