FEST AMSTERDAM
Brand Identity, Campaigns,
Packaging + Web design
2021 — 2024
Interior brand FEST represents an all encompassing effort to bring joy to everyday life and to celebrate the world around us. With its colorful character, the brand advocates bravery and boldness in both life and aesthetics.
Agency: The Phoney Club
Role at agency:
Head of Design + Art Direction
Branding
Campaigns
Graphic Design
Web Design
Credits:
Photography:
Sasha Esmail
Kasia Gatkowska
Marie Wanders
Michèle Margot
FEST AMSTERDAM
Brand Identity, Campaigns,
Packaging + Web design
2021 — 2024
Interior brand FEST represents an all encompassing effort to bring joy to everyday life and to celebrate the world around us. With its colorful character, the brand advocates bravery and boldness in both life and aesthetics.
Agency: The Phoney Club
Role at Agency:
Head of Design + Art Direction
Branding
Campaigns
Graphic Design
Web Design
Credits:
Photography:
Sasha Esmail
Kasia Gatkowska
Marie Wanders
Michèle Margot
Approach
Interior brand FEST represents an all encompassing effort to bring joy to everyday life and to celebrate the world around us. With its colorful character, the brand advocates bravery and boldness in both life and aesthetics.
Concept
Your interior is a space for self-expression, a kaleidoscopic range of moods, colors, designs, and ideas which shape your own world. A Universe of You.
Brand
Recognition
The identity forms itself through colourful imagery, big and small typographical details, and the use of the wide colourful colourpalette — that consists of a series of daring pops of colors, creating bold combinations.
Typography
Basis Grotesque is being the only typeface used in the new FEST identity, Basis Grotesque makes a bold and confident statement. It promotes recognizability too, serving as a landmark for the brand.
A PEEK IN THE HOME OF
Nicole Huisman
Catalogue
While creating the catalogue, we put back the ‘fun’ into functionality with colorful shapes, combined with a striking graphic typography.
Webdesign
The new FEST website presents a graphic story which fits seamlessly with the brand’s core values. It is clear, inspiring and timeless, yet unmistakably FEST.
01 / 04
Our primary objective is to significantly improve user engagement through the development of an e-commerce platform that is both intuitive and inspiring.
02 / 04
By carefully crafting the user interface and overall design, we strive to create an online shopping experience that captivates and motivates visitors to interact actively with the platform.
03 / 04
By carefully crafting the user interface and overall design, we strive to create an online shopping experience that captivates and motivates visitors to interact actively with the platform.
04 / 04
We keep the fun onto the smaller screens — as the FEST online shopping experience continues on mobile devices with the fun and functionality in mind.
Coming Soon stickers
Bright coloured coming soon stickers to make the people from Ghent excited for the store!
Stores
FEST Currently operates in seven stores in different cities in The Netherlands and Belgium, Besides that, FEST has many stockists all over the world, for both B2B or B2C purposes.
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