Interior brand FEST represents an all encompassing effort to bring joy to everyday life and to celebrate the world around us. With its colorful character, the brand advocates bravery and boldness in both life and aesthetics.

Agency: The Phoney Club

Role at Agency:
Head of Design + Art Direction

Branding
Campaigns
Graphic Design
Web Design

Credits:

Photography:
Sasha Esmail
Kasia Gatkowska
Marie Wanders
Michèle Margot

Approach

Interior brand FEST represents an all encompassing effort to bring joy to everyday life and to celebrate the world around us. With its colorful character, the brand advocates bravery and boldness in both life and aesthetics.

Concept

Your interior is a space for self-expression, a kaleidoscopic range of moods, colors, designs, and ideas which shape your own world. A Universe of You.

Brand
Recognition

The identity forms itself through colourful imagery, big and small typographical details, and the use of the wide colourful colourpalette — that consists of a series of daring pops of colors, creating bold combinations.

Typography

Basis Grotesque is being the only typeface used in the new FEST identity, Basis Grotesque makes a bold and confident statement. It promotes recognizability too, serving as a landmark for the brand.

A PEEK IN THE HOME OF
Nicole Huisman

Catalogue

While creating the catalogue, we put back the ‘fun’ into functionality with colorful shapes, combined with a striking graphic typography.

Webdesign

The new FEST website presents a graphic story which fits seamlessly with the brand’s core values. It is clear, inspiring and timeless, yet unmistakably FEST.

01 / 04

      Our primary objective is to significantly improve user engagement through the development of an e-commerce platform that is both intuitive and inspiring.
 
 

02 / 04

      By carefully crafting the user interface and overall design, we strive to create an online shopping experience that captivates and motivates visitors to interact actively with the platform.

03 / 04

      By carefully crafting the user interface and overall design, we strive to create an online shopping experience that captivates and motivates visitors to interact actively with the platform.

04 / 04

      We keep the fun onto the smaller screens — as the FEST online shopping experience continues on mobile devices with the fun and functionality in mind.

Coming Soon stickers

      Bright coloured coming soon stickers to make the people from Ghent excited for the store!

Stores

      FEST Currently operates in seven stores in different cities in The Netherlands and Belgium, Besides that, FEST has many stockists all over the world, for both B2B or B2C purposes.

Explore our
Latest projects

BABOON AMSTERDAM
Brand Identity + Web design

THE MOVEMENT MODELS
Brand Identity, Book design, Print Support

BABOON AMSTERDAM
Brand Identity + Web design

THE MOVEMENT MODELS
Brand Identity, Book design, Print Support

We love creating new things with cool people, sounds like you?

WiNKYFACE ;)
A graphical design studio

Based in 
Amsterdam

Instagram
Are.na

WiNKYFACE ;)
A graphical design studio

Instagram
Are.na