JOLINE VAN DEN OEVER
Brand Identity
Web design + Web Development
2023
Freelance editor Joline van den Oever focusing on Dutch design, sustainable living & slow travel. from Rotterdam. WiNKYFACE was responsible for the branding, web design and development, creating Joline's own platform.
Services:
Branding
Graphic Design
Web Design
Credits:
Photography:
Nicoline Rodenburg
JOLINE VAN DEN OEVER
Brand Identity
Web design + Web Development
2023
Freelance editor Joline van den Oever focusing on Dutch design, sustainable living & slow travel. from Rotterdam. WiNKYFACE was responsible for the branding, web design and development, creating Joline's own platform.
Services:
Branding
Graphic Design
Web Design
Credits:
Photography:
Nicoline Rodenburg
Approach
Create the world that Joline already lives in — but digitally: a vision, a lifestyle and her personal touch comes to life in the brand identity and her personal website full of travel, food, design inspiration.
Concept
We divded all Joline's likes and hotspots into categories: this forms a way to give structure to it's design system, where colours are used specific to it's category.
Brand
Recognition
A wide variety of colours that screams Joline's name. Bright, bold and playful. To keep it light, we use Black olive as text colour to create balance with all colours combined.
Typography
Ostia Antica, the identity’s hero typeface — was chosen for its “default” quirky feel, yet very friendly and modern. Something that really represents Joline.
Webdesign
We designed and developed the new website, we we're created the digital world of all things Joline. A way to read, get inspired and see all publications for different magazines and platforms.
01 / 05
Our primary objective is to create a smooth, simple, and colourful platform that represent it's core values. Colour-changing animations, moveable shapes and quirky imagery creates it's harmony.
02 / 05
Large, staggered typography creates a playful visual that entices visitors to explore further onto the website.
03 / 05
The site contains a publication archive from all the work of Joline, categorized by colour and name.
04 / 05
Animations are also integrated into images, with the contact page featuring a rotating carousel filled with vibrant images and colorful buttons.
05 / 05
The website is just as enjoyable on mobile as it is on desktop. We've transformed the entire experience for smaller devices, ensuring it's just as fun, of course ;)
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