WiNKYFACE is a full-service design studio working across branding, art direction and digital, shaping visual identities through a balance of play and precision. We create work that feels clear, expressive and considered, translating ideas into identities across print and digital. Our approach is guided by a focus on clarity, character and longevity, building work that resonates and continues to evolve over time.

Profile

Established in 2018 by Roy van Drunen, WiNKYFACE is driven by the mission of adding vibrancy to the world: leaving a lasting impression, all with our signature wink. Alongside our sense of play, we place significant emphasis on the structural integrity of our cohesive design systems. It's essential that everything seamlessly integrates together.

With nearly a decade of experience, Roy has collaborated with clients and agencies in the fields of fashion, lifestyle, art, and technology. Including names such as Vodafone, Adobe, Hudson's Bay, the Rijksmuseum, Bang & Olufsen, and Booking.com.

Approaching each project as an ongoing collaboration, we work closely with our partners, supporting them through every stage of their growth, from start to finish, and beyond. We love to connect with cool people with smart ideas, regardless of the current stage of their project.

img: michèle margot
WF_INFO_ROY26

WiNKYFACE is a full-service design studio working across branding, art direction and digital, shaping visual identities through a balance of play and precision. We create work that feels clear, expressive and considered, translating ideas into identities across print and digital. Our approach is guided by a focus on clarity, character and longevity, building work that resonates and continues to evolve over time.

WF_INFO_ROY26
Profile


Founded in 2018 by Roy van Drunen, WiNKYFACE works across branding, design and digital, shaped by nearly a decade of experience across fashion, lifestyle, art and technology, with clients including Adobe, Vodafone, Rijksmuseum, Bang & Olufsen and Booking.com.

We work from concept to completion, allowing ideas to develop within one continuous line. One partner, one flow, where every detail is considered and carried through with care. This way of working creates clarity, consistency and a stronger connection across everything we make.

Each project unfolds with attention and intent, creating work that settles naturally and stays with you over time.

img: michèle margot

Clients


Adobe, Albert Heijn, Alpro, Amvest, Ajen, 3FM, NPO, AW Bruna, Bang & Olufsen, Booking.com, Coty Inc, Erasmus University, FEST Amsterdam, Hudson’s Bay, Rijksmuseum, Rostudios, The Movement Models, Vodafone, Voordekunst. Scala Management, Makus, Playhood and more.

Services

Besides doing it all, WiNKYFACE is equally open to stepping in where needed, at any stage of the process. When a project calls for it, we bring in trusted collaborators to support where it adds value.

Branding

We shape brand identities with a focus on clarity, character and distinction.
Visual systems that feel considered, consistent and built to hold their ground over time, balancing expression with structure in every detail.

■      Brand Identity
■      Brand Strategy
■      Communication
■      Wayfinding
■      Corporate Identity
■      Cultural Identity
■      Brand Development

Digital / Web

Digital experiences that feel clear, intuitive and quietly refined.
Designed and built with care, translating identity into something you can move through, interact with and return to.

■      Web Design
■      User Interfaces
■      User Experience
■      Wordpress Development
■      Shopify Development
■      E-Commerce
■      Custom CMS Systems
■      Prototyping
■      Technical Support

Printed matter

Printed work you want to hold on to.
Thoughtful in form and detail, shaped through typography, material and production into objects that invite a closer look.

■      Art Direction
■      Editorial Design
■      Packaging
■      Print design
■      Photography
■      Print Production Monitoring

Right people, new things. Sounds like you?

Right people, new things. Sounds like you?

CLIENTS and PROJECTS

Adobe, Albert Heijn, Alpro, Amvest, Ajen, 3FM, NPO, AW Bruna, Bang & Olufsen, Booking.com, Coty Inc, Erasmus University, FEST Amsterdam, Hudson’s Bay, Rijksmuseum, Rostudios, The Movement Models, Vodafone, Voordekunst. Scala Management, Makus, Playhood and more.
OPEN ROLES and INTERNSHIPS

We’re not actively hiring right now. Still, we’re always curious to meet new minds and makers for future collaborations. Our internship calendar is currently full. We keep placements limited to ensure a thoughtful, hands-on and genuinely supportive learning experience.
Rooted in Amsterdam,
Work goes beyond.
© 2026
WiNKYFACE
Rooted in Amsterdam,
Work goes beyond.
© 2026
WiNKYFACE
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